PERSONALITIES
Great names in Health
Brazil is a rich country in terms of diversity and natural beauties. There is no doubt about that. But another outstanding point that few persons must know is the important personalities in the Health area, whether by their contributions for the advancements they attained both in Medicine, as leaders of companies or by promoting events in that area. Next, we will be exposing the carrier of some personalities.
Marlene Schmidt Rodrigues: in charge of Fanem for more than 40 years
Executive Director of Fanem, a Brazilian company actuating in the manufacturing of neonatological items, laboratory, and biosafety, Dr. Marlene Schmidt Rodrigues is a successful entrepreneur. And this is because after 87 year of actuation, Fanem exports directly to about 90 countries, and having already conquered several and important awards, as well as having attained recognition from countless institutions, health societies, and governmental entities.
Daughter of the visionary Walter Schmidt, Dr. Marlene assumed Fanem’s direction in the 70’s, when she began using a more participative management model, thus providing dynamism to a most modern line of design.
She also enlarged the scope of the training by being focused on the client. Such change was reflected on the level of satisfaction of the clients as well as on the numbers attained by the trainings Fanem supplied. Only in 2010, the company trained 6,000 professionals.
Besides of acting in the Fanem’s executive management, Dr. Marlene Schmidt is also CEO of ABEC – Brazilian Association of Certified Companies. Along her professional path, she was Director for the Female Department of ADESG – Association of Graduates by the High War School. She participated in several sales and exportation courses in Brazil and abroad, integrating several task forces in professional associations.
With a bachelor’s degree in Law School by PUC São Paulo, Dr. Marlene has always taken leadership positions throughout her path, representing today a prestigious company worldwide.
Claudio Luiz Lottenberg: leader of a institution with international standard
Dr. Claudio Luiz Lottenberg was born in São Paulo, and he got his Master and Doctorship degrees in Ophthalmology, being a physician graded by the Medical School of the São Paulo University. Presently, he is CEO of Hospital Israelita Albert Einstein, an institution with international standards, and one of the major Health references in Brazil.
Dr. Lottenberg was also Municipal Health Secretary for the City of São Paulo, when he implanted the standardization in the use of medications. In such position, he along other professionals created the first directive documentation for the Unified Basic Units (UBS) and thus helping to develop a qualified health service. He still signed partnerships with private companies in order to reform public hospitals, and since then, he is required to talk about the relationship public/private all over Brazil.
Professor and joint-supervision for the Post—Graduating course in Ophthalmology at the Federal University of São Paulo and Titular Professor of the MBA Health Course by IBMEC São Paulo, Dr. Lottenberg is author of the book “The Brazilian Health can be successful”* published by Atheneu, and now in its second edition.
He is member of the World Council for the VISEX refractive surgery procedures, being part of the International Society of Refractive Surgery; member of the Committee Hospital for the Future Joint Commission; member of the Scientific Commission for the Program of Continuing Medical Education of the Brazilian Medical Association, and member of the Pan-American Ophthalmological Board Foundation in Arlington, Texas, USA.
In 2008, he received the prize Analysis of Medicine being indicated as one of the most admired in Ophthalmology – Análise Editorial.
Waleska Santos: making the sector grow and intensify
Founder and CEO of HOSPITALAR FEIRA + FÓRUM, Dr. Waleska Santos managed all the editions of the fair, personally commanding the process that made the event to grow and be diversified up to being consolidated as the most important fair and forum in the health sector in all Latin America.
She was born in the city of Pelotas, state of Rio Grande do Sul and she got her Medical Degree by the Federal University of Rio Grande do Sul, in the capital city of Porto Alegre. Parallel to her graduation, she devoted herself to the commercial promotion following her husband, the entrepreneur Francisco Santos managing the Couromoda –International Fair of Shoes, Sports Articles and Leather Items, today in its 39th edition, held in São Paulo. The increase of such activities made Dr. Waleska to chose a new professional option: she abandoned the medical practice to devote herself to the accomplishment of fairs and congresses in Brazil and abroad.
In 1992, she created the company Hospitalar Feiras e Congressos and launched her major project: the Fair HOSPITALAR, dedicated to present solutions for hospitals, laboratories, clinics and medical offices, which is held every year in São Paulo.
Today, HOSPITALAR is in its 19th edition, and it is already consolidated as the major health fair and forum in Latin America. It gathers 1,250 exhibitors from 34 countries, receiving more than 90 thousand visitors each edition, and sheltering more than 60 simultaneous events between congresses, workshops, seminars, and representative summits of every health segment.
Occupying the vice –presidency of the Couromoda/Hospitalar Group, Dr. Waleska has been actuating for more than 35 in the organization and accomplishment of every fair of the Group: Couromoda (shoes and fashion); Hospitalar (Medicine and Health); Hair Brasil (hair and beauty); São Paulo Prêt-à-Porter (clothing industry and fashion accessories), Expo Enfermagem e Reabilitação.
Silvia Regina Brandalise: an example of hope and social commitment
Silvia Regina Brandalise, MD is Professor and Chairman of the Pediatric Hematology/Oncology Service at the Department of Pediatrics, Medical Sciences Faculty, at the State University of Campinas (UNICAMP), São Paulo, Brazil. She is also Chairmen of the Pediatric Hematology/Oncology Research Center (CIPOI) at UNICAMP.
Since 1970 she was invited to be full time professor at UNICAMP, where she founded the Blood Coagulation Laboratory in the university being in charge of it from 1970-1977 as well as by the Comprehensive Sickle Cell Center (1994), introducing the population-based sickle cell neonatal screening program in the city of Campinas (1994), the first one in Brazil. So far, she coordinates the Neonatal Screening Program in Campinas. She directs the Postgraduate Program in Pediatric Hematology/Oncology at CIPED/UNICAMP.
She found Boldrini´s Children Center, a nonprofit hospital in Campinas, specialized in pediatric hematology and oncology. Since 1980 she was elected as Boldrini´s Directory Board as President. Dr Brandalise is a member of various scientific societies, participating in several scientific committees, being elected as Vice-President (1981-1982) and President of SOBOPE (1991-1992) and of the Latin American Society of Pediatric Oncology (SLAOP) (2003-2011).
She was indicated as Consultant Member of the Hemoglobinopathy Program at the São Paulo Health Secretary and a member of the Bone Marrow Transplantation Program at the Ministry of Health. She has authored more than 300 publications in peer-reviewed journals, as well as abstracts and textbook chapters primarily focusing on pediatric hematology/oncology.
Dr Brandalise is a member of the International Childhood Cancer Consortium (ICCC) and of the Childhood ALL Collaborative Group (CALLCG, UK). She is a recipient of several honorable titles for outstanding contributions to the pediatric hematology/oncology fields in Campinas and Brazil.