The continent offers great business potential during the Africa Health exhibition, which will occur from May 29thtoMay 31st
For the second time, companies associated to ABIMO (Brazilian Medical Devices Manufacturers Association) and as parts of the Brazilian Health Devices (BHD) Project, which is executed by this same entity in partnership with Apex-Brasil (Trade and Investment Promotion Agency), will participate in the Africa Health Exhibition & Congress 2014; an event that will be held from May 29thto May 31stin Johannesburg, South Africa. The trade show is recogonized as an entrance gate for the African continent, an region that offers large business potential for Brazilian companies.
The Africa Health exhibition, which is in its 4th edition, is organized by the same group that organizes the Arab Health, Informa Group.
10 brazilian companies will attend the show in the Brazilian pavilion: Baumer, Driller, Fanem, HpBio, Ibramed, Indrel, Locktal, Phoenix, Samtronic, and Wama.
Ms. Keila Vitola Druzian, exports responsible person from Phoenix Company, says that her company has invested in the expansion of its business all over the world thru the participation in international exhibitions, and certifying the products according to international standards. as a result of these actions, Ms. Keyla declare to have notive that the the perception of quality of the products has increased. “The South African and neighbor countries’ market is being targeted due to its high import potential in the medical area and its trend for importation of high technology devices, which gives Brazil a comparative price advantage over American and European competitors, and also aquality and reliability advantage over the low-cost Chinese devices”, she explains.
According to her, the current expectation is to attract a distributor from South Africa and some neighbors, as Namibia, Botswana, Zambia, and Zimbabwe, as these countries are receiving international investments and still have much to grow in terms of the hospital area. “In addition, we want to narrow our links with companies from Angola and Mozambique, to whom we already have contact”.
The Phoenix Company expects s to sell in the region up to US$100.000 per year during the next three years.
This is the second participation of Fanem in this event and they expect to give continuity to have a successful and leading trajectory in South Africa, as well as to deep the businesses in the remaining countries of the region, such as Mozambique, Namibia, and Botswana. “This year, we will bring to Africa Health the Vision 2286 incubator, the neonatal intensive care unit Ampla 2085, the IT-158 transporter incubator, all of our phototherapy models and cots, emphasizing also the launch of Koala cot for South Africa”, explains the Fanem’s Trader, Fernando Jacinto. “Africa Health is the most important medical devices exhibition of Austral Africa, and it certainly contributes for the maintenance of our presence in the region”.
DIFFERENTIATED ACTIONS
This year,Africa Health is promoting the “Hosted Buyer Program”, an agenda which buyers from different African markets will be brought to the exhibition as honor guests. Theu will have a specific area to develop pre-scheduled meetings with exhibitors. Seven customers indicated by ABIMO from Angola, Mozambique, and Uganda were also be invited for this program. These invited buyers will also visit the Brazilian pavilion in the first day of the exhibition; a visit that will be part of the official agenda.
To increase the flow of visitors to the Brazilian pavilion and promotethe Brazilian industry using the World Cup, all of the 5 thousand visitors will receive a coupon, which should be completed and deposited in an urn placed in the Brazilian pavilion in order to concur to a trip to Brazil during the matches.
2013 EDITION
In Africa Health 2013 edition, Brazilian companies have done 241 contacts with buyers from 23 countries, with the result of businesses with representatives from South Africa, Namibia, Nigeria, Mozambique, and Saudi Arabia, achieving the mark of US$1.5 million.
For the 2014 edition, the Brazilian pavilion expects to complete around US$2 million in businesses with distributors from the African continent.