The Digital Television Brazilian System is open and free, allowing broadcasting very high quality content in terms of picture and sound both to fixed and mobile devices. The first broadcasting on Digital TV in Brazil happened in São Paulo in December 2nd, 2007, but the history began far before that. In 1999, Anatel – National Telecommunications Agency started the technical and economical assessment process in order to take a decision as to the digital broadcasting system to be applied in Brazil.
After studies conducted together with universities and broadcasting companies, the system chosen was the ISDB-TB, developed having as basis the Japanese system Integrated Services Digital Broadcasting Terrestrial (ISDB-T). Brazilian researchers added a series of updating to the ISDB-T, such as adoption of much modern and effective audio and video digital compression patterns than the already functioning digital TV around the world.
The Brazilian system, also called SBTVD offers a series of differentials, such as high definition and interactivity with mobile phones, mini-TV sets, and notebooks. Another important point is that the system allows interactivity, which means that the owners can use their remote to respond tests, attain information on shows, buy products announced, participate of quiz and perform banking operations.
Besides Brazil, other countries like Peru, Argentina, Chile and Venezuela already have announced the adoption of the Brazilian model for their digital television.
Safety in the elections
The Brazilian election process is a worldwide reference in agility to count and divulge votes. The secret vote created by the Electoral Court, re-registration of electors and the use of the electronic voting machine since 1996 are phases of a process that make Brazilian elections 100% reliable. In order to attain a quite significant result, it was necessary years of study, working and changing, added to investments in the planning, process engineering, advanced technology and logistics. The constant evaluation and search for improvements of the electoral system in the whole country have been the first priority in a sense to valorize transparency of the information.
The greatest innovation in the 2010 elections was the use of biometric voting machines, which besides of assuring safety against frauds perfectly identifying each elector by means of lecturing of the individuals’ digital impression. In these elections, 40 cities participated in the biometric identification re-registration, amounting more than one million electors who are now integrating one of the most advanced and accurate database in the planet.
Biometry is the science even more used in the Brazilian electoral process, and it is an example of transparency.
All such advanced technology allowed the last election performed in October to elect the President, senators, and federal and state deputies counted about 100 million votes all over the country in less than 6 hours and divulging the result.
The country with higher penetration rate of mobile phones
Brazil must end 2010 with more mobile phones than the amount of its own population in a total of around 200 million contracts. With such indexes, Brazil will be the emerging country with higher mobile phone penetration rate.
From 2004 to 2009, Brazil added 108 million mobile phones into the market, an equal rate to markets such as United States, China, India, Indonesia, and Russia. At the end of 2009, it attained 173 millions, closing the year in the fifth position, with annual average expansion rate of more than 26% equal to countries like Germany, France, Italy, Sweden and Finland, where there are already more mobile phones than inhabitants.
Anatel – National Telecommunications Agency published in the middle of September that the base of mobile phone subscribers in Brazil has grown 1.29% in August, attaining 189.4 million subscribers compared to the last month’s. It was accounted for 2.4 million new habilitations, raising the range of mobile phone to 97.96% inhabitants in the country against 96.83% in July. This means a 97.96% density of mobile phones per 100 inhabitants.
Prepaid system is used by 82.2% of subscribers. Postpaid plans have a 17.8% slice. In 2010, the amount of habilitations is 15.5 millions, losing only to the 2008 figure, when 17.4 millions mobile phones were habilitated in the first eight months.
In 2009, the mobile phone base in Brazil has grown to 23.3 million lines, the second best performance in the sector since 2008 with 29.7 millions.
Internet: 100 million PC in 2012
Brazil is the 5th country with higher amount of connections to the Internet, with an intense rhythm of growth. There are more than 60 million PC being used, and it is estimated that such figure must attain 100 millions in 2012. The entry of Class C into the group of internauts must continue keeping the same increasing pace in the amount of home users (23.8% of the Brazilian homes are connected). In urban areas, 44% of the population and 97% of companies are connected to the Internet. 38% of all persons access the web daily.
The country occupies the 1st place in the ranking that sets the average surfing time (48h26m), followed by United States (42h19m), and United Kingdom (36h30m), France, Japan, Spain, Germany, Italy, and Australia (23h45m), according to researches made in July 2009, keeping the worldwide leadership. According to the researches, in December 2009, the amount of internauts in Brazil was of 67.5 millions, and in September of that same year, it was of 66.3 millions, attesting the fast growth in the market.
The electronic market closed 2009 with sales around US$ 6.38 billions, and in June, 2008 we already reached 10.4 million broadband connections a year and a half before the forecast, as such projection was expected to 2010.
Worldwide Reference, Embraer produces some of the most modern aircrafts in the world
At the end of 2008, Embraer certified the executive jet Phenom 100 and delivered the first unit of that model. To deliver aircrafts is a common task to the third bigger aviation industry in the world, but developing the Phenom 100 had a special meaning, as it was the first jet made by the company exclusively designed for executive use, since the Legacy 600 and the Lineage 1000 use commercial jet platforms. The development of the Phenom 100 and Phenom 300 models represent Embraer’s commitment to the executive market, established in 2000, when it was launched the Legacy 600 project, disposable to become one of the bigger in such segment. Today, less than one decade later, Embraer has airplanes operating in every continent of the planet, and its exclusive executive line is one of the most modern and effective in the industry.
The turboprop EMB 121 Xingu was the first Embraer’s airplane destined to the executive transportation market, and the first pressurized aircraft built and designed in Brazil. In France, for instance, Xingu is used since 1983 to train pilots, and the French Air Force will lengthen the operational lifetime of these aircrafts up to 2025 updating its electronic systems. This will keep the airplane operating for 42 consecutive years, showing the quality of the Embraer’s products.